Ravinder Rawal
I am an
A data-driven Performance Marketer dedicated to accelerating brand growth within the competitive ecosystems of Amazon and Flipkart.
Bridging the gap between visibility and profitability through end-to-end marketplace management — from granular Product Listing Optimization to high-yield advertising campaigns. Every decision is backed by data, every campaign optimized for maximum ROAS.
I don't just manage ads — I align marketing initiatives with broader business objectives to deliver sustainable, scalable revenue growth.
About Me
Experience
8+ YearsBackground
PharmacyFocus
PerformanceMy journey from Pharmaceutical Sciences to eCommerce allows me to view campaigns through a diagnostic lens — formulate, test, measure, iterate. No guesswork, only evidence-based optimization.
I formulate high-impact strategies on Amazon and Flipkart, ensuring every creative move is backed by data precision. From granular keyword targeting to full supply-chain intelligence — I manage it all.
Currently helping D2C brands scale on 12+ platforms across India and global marketplaces including UAE, UK, Turkey, and the Middle East.
Work Experience
Sr. eCommerce & Performance Marketing Associate
Lyxel and Flamingo Pvt. Ltd.Managing end-to-end marketplace operations for brands across Amazon (.in/.com/.uk/.ae), Flipkart, Myntra, and Meesho. Driving ROAS improvements and scaling revenue through data-driven PPC campaigns, A+ content, and deep catalog optimization.
Amazon & Flipkart Account Manager
Flooring India CoBuilt and managed brand storefronts, ran Sponsored Products & Brands campaigns, and developed an automated inventory tracking system that reduced stockouts by 35% and overstock by 40% within 3 months.
Catalog & Pricing Analyst
Cmunity Innovation Pvt. Ltd.Standardized product catalog templates across 8 platforms, cutting listing time by 60%. Built SQL-based competitor price monitoring tool that boosted conversion rates by 22% through smarter pricing intelligence.
Sr. Ecommerce Executive
Flooring India CoManaged 12+ Platforms, Inventories and operations. Managed whole procedure from manufactiring to customer end process.
My Services
Marketplace Management
End-to-end management of seller accounts on Amazon, Flipkart, and Myntra — from onboarding to scaling.
- Account Health Management & Compliance
- Inventory & Stock Planning
- Brand Store Setup & Maintenance
- Returns & Dispute Management
PPC & Ad Optimization
Maximizing ROAS through structured, data-driven advertising campaigns that scale efficiently.
- Sponsored Products, Brands & Display
- Keyword Research & Competitive Targeting
- ACOS & TACOS Reduction Strategy
- Campaign Audit & Restructuring
Analytics & Automation
Building custom tools to automate repetitive tasks and surface competitive intelligence.
- Competitor Price Tracking Dashboards
- SQL & Excel Automated Reports
- Custom Python Scripting & Scrapers
- Google Sheets Automation
Listing & SEO Optimization
Improving organic rank and conversion rates through content that satisfies both algorithm and customer.
- A+ Content & Enhanced Brand Content
- Keyword Indexing & Rank Tracking
- Main Image & Gallery Optimization
- Title, Bullet & Description Copywriting
Inventory & Forecasting
Data-driven forecasting to prevent revenue loss from stockouts and capital lock-up from overstock.
- Demand Forecasting Models
- FBA/FBF Stock Management
- Restock Limits & IPI Score Optimization
- Seasonal & Flash Sale Prep
Global Expansion
Helping Indian D2C brands expand to US, UAE, Turkey, and beyond with localized strategies.
- Amazon.com / .uk / .ae Setup
- Trendyol & Carrefour Onboarding
- Cross-border Logistics & Compliance
- Localized Listing & Pricing Strategy
Technical Skills
Platform Management
Analytics & Tools
Recent Projects
Smart Inventory System
Custom Google Sheets + Vendor Central automation with real-time demand forecasting and automated restock alerts.
Catalog Optimization Engine
Master template system standardizing product data across 8 platforms with platform-specific transformation logic.
Automated Pricing Intelligence
SQL-based competitor price monitoring with real-time intelligence and dynamic repricing recommendations.
Tools Made By Me
RoAS Calculator
A quick utility to project advertising profitability before launching campaigns. Input spend and revenue to instantly calculate ROAS, ACOS, and break-even thresholds.
Use ToolListing Auditor
A structured checklist verifying whether your product listing meets Amazon's A9 algorithm criteria — covering title, bullets, images, backend keywords, and more.
Try AuditorMargin Estimator
Calculates true net profit after all platform fees — referral, closing, weight handling, and shipping — for both Flipkart and Amazon. Stops you from pricing at a loss.
Use ToolMy Certifications
Amazon Sponsored Ads
Amazon Advertising CertifiedGoogle Analytics
Google Academy CertifiedClient Testimonials
"Ravinder transformed our Amazon presence completely. Our ACOS dropped from 42% to 18% in 90 days while revenue grew by 3x. His analytical approach is unlike any marketer we've worked with."
"The catalog standardization project saved us hours every week. What used to take a day now takes 2 hours. The listing quality improvement also pushed us into the top search results organically."
"We had chronic stockout issues costing us lakhs every quarter. Ravinder built a simple but genius forecasting system that practically eliminated the problem. ROI on his work was 10x within 6 months."
My Blog
Cracking the Amazon A9 Algorithm
A practical breakdown of how Amazon ranks products — covering keyword relevance, conversion velocity, and the metrics that actually move the needle on organic placement.
Coming SoonWhy Your Flipkart Ads Aren't Converting
The five most common mistakes sellers make when running Flipkart PLA campaigns — and how to fix each one with better targeting and bid logic.
Coming SoonGoing Global: From Amazon.in to .com
Lessons learned from helping Indian D2C brands expand to US and UAE marketplaces — what transfers, what doesn't, and what surprises every seller.
Coming SoonCase Studies
Scaling a D2C Brand to ₹10 Cr on Amazon
A full breakdown of a 12-month strategy — from zero reviews and poor BSR to a top-3 category position. Covers full PPC restructure, catalog overhaul, A+ content rollout, and seasonal pricing tactics that doubled revenue during Big Billion Days.
How We Cut Stockouts by 35% in 90 Days
A detailed walkthrough of the automated inventory forecasting system built for a consumer electronics brand — the data model, the Google Sheets architecture, and the measurable impact on revenue and IPI score.
Frequently Asked Questions
Yes — some of my most impactful work has been with brands launching from scratch. I handle everything from account setup and brand registry to first listings, initial PPC structure, and review generation strategy.
I work on both project-based and monthly retainer models depending on the scope. For ongoing marketplace management, a monthly retainer makes more sense. For one-time projects like catalog overhauls or account audits, a fixed-scope project fee works best.
My core expertise is Amazon India (.in), Amazon global (.com / .uk / .ae), and Flipkart. I also have hands-on experience with Myntra, Meesho, Trendyol, Carrefour, and Namshi. Reach out if you're on a platform not listed — I'm happy to assess.
Most clients see measurable ACOS improvement within 30–45 days of a proper campaign restructure. The first two weeks are diagnostic — auditing existing campaigns, identifying waste, and setting up a new structure. Weeks 3–6 is where you start seeing the numbers move.
Yes — I have experience helping Indian brands expand to Amazon.com (US), Amazon.ae (UAE), and platforms like Trendyol and Carrefour for the Middle East and Turkey. Expansion requires rethinking pricing, shipping logistics, listing compliance, and ad strategy for each market.